HomeAbout BillThe Scandal PlanEventsPressFilmOther WorkKeep In TouchBlog

Publication Day

The day I officially became a published author started undramatically. For the first three quarters of it, I found myself (admittedly a recovering musical theater nerd) humming the words of Fred Ebb:
“When it all comes true, Just the way you planned,
It’s funny but the bells don’t ring. It’s a quiet thing.”

But this tune would prove too simplistic to last the whole day.

I arrived home from work to gift baskets and congratulatory phone calls. This was indeed a special moment. I had big evening plans with C that night: a romantic dinner and 2 bookstore visits. We got in the car and drove to Santa Monica.

Reality hit as we entered Barnes & Noble. We’d been told our book was going to be featured on the Father’s Day Fiction table. It was the first table we saw as we entered the store. Yes! But was my book there? Nope. What about Father’s Day Table #2? New Arrivals? Anywhere on the first floor? Nope, nope, nope. The Barnes & Noble computer led us to the third floor. The new fiction section. The front table? Nope. The back wall? Nope.

Finally, we found it: on the far end of the featured table, practically at floor level

Bill searching for his book in Santa Monica Barnes & Noble

It was kind of funny. If I was trying to hide a book, this is exactly where I would’ve hidden it. While I was, at first, disappointed, I quickly reasoned that this placement could be ideal. If a shopper were to trip and fall onto the floor, there’s a good chance he or she might end up face-to-face with the book. Then, in a delirious state, the shopper would undoubtedly respond to the suggestive cover and would immediately purchase three copies. This scenario is demonstrated in the picture below:

Bill trips and finds his book

C and I made sure to rearrange the stacks before we left so that THE SCANDAL PLAN was prominently displayed on both the new fiction table (switching it out with Nora Roberts, who really doesn’t need the money), on the back wall, and in the stacks next to Ken Follett.

Then a walk down 3rd Street to Borders.

Where we found one copy of the book upstairs in the stacks where no one was likely to stumble upon it by accident. C rationalized that perhaps all the local Borders copies had simply gone to the Century City store in anticipation of my reading next week. Perhaps. Also on the bright side, the Barnes & Noble in Santa Monica did carry 20 copies of the book, which would have been kind of impressive had they been displayed where anyone might have seen them.

I’m told from relatives that some have had more successful bookstore visits looking for my book (if you’re in my Facebook group, check out the pics with my soon-to-be nephews: adorable), but this was indeed a humbling experience. It reminded me that, rather than being an end to something, a quiet crowning achievement, my pub date was really just another beginning. It was the start of another journey, the beginning of another challenge. How do we get from the back table to the front table? To ape political-speak, this book has been an underdog from square one. I have the rejection letters to prove it. A political satire? From a first time author? Who’s never worked in Washington? But we’ve gotten this far. And at every turn, it just took one person and one opportunity to make the difference.

Please let me know what your bookstore experiences have been with this book, and if you go into a bookstore that has the book hidden, feel free to rearrange the tables accordingly to give us a fighting chance. If anyone questions you about it, say it is your friend’s book and act nice, and the employees will probably be forgiving. They probably could care less anyhow.

Onward!

______________________________

ADDENDUM: Just talked with my editor. He says rearranging books without permission might not be the best idea. Instead he encourages you to engage the bookseller in conversation. Talk up the book. “Hey, this is my friend’s book. It is so much fun. If you know anyone who is looking for a great summer read, this book is terrific. So hard to put down.” etc. ALSO, if you are in a Barnes & Noble and the book is not on the Father’s Day table, let me know the details asap! (What store? How many copies did they have? Where were they?) I want to collect this information so I can have my editor pass it along to their B&N person and hopefully rectify the situation.

2 Comments

  1. jason
    Posted May 15, 2008 at 3:18 am | Permalink

    Onward indeed. I haven’t seen your book on any shelves yet. Though I happen to be in Uganda. What has the East Africa marketing campaign been?

  2. Rachel
    Posted May 18, 2008 at 1:57 pm | Permalink

    Hey Bill,

    I bought the book in Salem NH Barnes & Noble. It was not on the Father’s day table, or on the new fiction table. I had to ask the person working there to locate it for me, though with another 3 minutes I might have actually found it easily myself… it was up on those face-out new-fiction shelves. But I was happy to find it… and will be happier to read it on my vacation next week. I promise to have some witty comment about the book by the time your wedding rolls around — which is not to far off, really! Can’t wait to see you and C…

    -Rachel E.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*
Enter this code